MCOB Learning Resource Center (LRC) Resources: Business Course Guides
This guide is to inform and update the Mitchell College of Business students and faculty of the resources and services available in the business learning resource center. [Originally created by Marty Branch, Business Librarian]
A course guide for those students taking MGT 300 but also an excellent guide on how to analyze companies and create SWOT analysis as part of the process.
A course guide created for MKT 336 International Marketing and also for those who want to review resources for those in marketing who plan to expand internationally.
This course guide is written for those students who are enrolled in MKT 382 but also a resources for those interested in writing marketing plans for company brands.
This guide is to assist those students enrolled in MKT 385 Services Marketing with those library resources available to complete various assignments as outlined in the course syllabus.
