Welcome
The purpose of this course guide is two-fold: to introduce our freshmen the resources in the Mitchell College of Business Library as well as to introduce the BUS 150 students to resources that will assist them in this course.
Key Business Databases
The business databases will contain articles on companies and industries as well as stock analysis. The initial databases you should become familiar with are:
- Business Insights: Essentials (Gale/InfoTrac)Formerly Business and Company Resource Center, this database is a fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information.
- Business Source CompleteBusiness Source Premier - will contain industry and company information as well as SWOT analysis. By clicking on the name, you will be directed to the home page of the database. Look at the top of the page and select "Company Profiles". Publicly held companies are listed in alphabetical order and will provide the SWOT Analysis Report from DataMonitor if available.
- Lexis Nexis AcademicLexis Nexis Academic - will contain articles on industry and companies or combined reports of both (select "Power Search" from the left navigational bar).
- Mergent OnlineMergent Online - is a strong financial database where you can locate SIC and NAICS (industry classification codes) as well as Analyst Reports (Investor Edge).
- Standard and PoorsThe go-to provider of industry and company data. By selecting this link, go to Industry Surveys to review the latest information on an industry.
MCOB Business Librarian |
 Marty Branch Subjects: Business Job title: Director and Business Librarian |
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