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MKT 385: Services Marketing: Overview

This guide is to assist those students enrolled in MKT 385 Services Marketing.


This guide is to assist those students enrolled in MKT 385 Services Marketing with those library resources available to complete various assignments as outlined in the course syllabus.

Services Marketing

What is Services Marketing?  Which industries are included in Services Marketing?

Salem Press encyclopedia article describing services marketing.

United States Data

United States Census Bureau- Services Sector Guide to Data Sources.  Includes links to quarterly, annual, and five year data for industries in the Services Sector.  Note: A lot of the links to the Economic Census are broken on the website.  Use the link below:  

Economic Census- The Economic Census is taken every 5 years in years that end in 2 and 7.  The most recent census with data available is from 2012.  The next census is being taken in 2017 and data will become available over the next few years.  This is the most detailed information we have on the U.S. economy from any source.  To get data for all industries in the United States, click on the link for "Economic Census Data".  Pay particular attention to the first link in the list:  All Sectors: Geographic Area Series: Economy-Wide Key Statistics : 2012.  This will give you the number of establishments, the value of sales, annual payroll, and number of employees for broad sectors of the U.S. economy.  Note that several of the columns report the data in $1,000 of dollars, so you'll need to add 3 zeroes to the end of the number to get the actual dollar value  

Regional and State Data

Regional Economic Analysis Project - Data comes from the U.S. Bureau of Economic Analysis.  Pay close attention to the Industry Structure and Performance section.  Use the Analysis Options Menu that pops up on the right side of the page.  Find data for States or for BEA Regions (Southeast).

State Data

University of Alabama Center for Business and Economic Research - They gather and publish data on the economy of Alabama.  Of particular interest is the information on Gross Domestic Product over many years.

County and State Data

American Factfinder - Search for County or State data.  Under Community facts, type the name of the State or County (Mobile County) in the Search box.  Click on the Business & Industry link on the left.  Click on the Economic Census links.

Primary, Secondary, Tertiary Industries

Brittanica Online has a description of primary, secondary and tertiary industries

Industry Codes

When researching industries and gathering data, you need to know NAICS Codes.  This stands for the North American Industrial Classification System.  The government uses these codes to gather and report data on industries.  A lot of business databases also use these codes.  Primary industries are listed first, then secondary (manufacturing) industries and finally, tertiary or services industries are listed.  


2017 NAICS

The following table provides detailed information on the structure of NAICS.  Source:

Sector Description
11 Agriculture, Forestry, Fishing and Hunting
21 Mining, Quarrying, and Oil and Gas Extraction
22 Utilities
23 Construction
31-33 Manufacturing
42 Wholesale Trade
44-45 Retail Trade
48-49 Transportation and Warehousing
51 Information
52 Finance and Insurance
53 Real Estate and Rental and Leasing
54 Professional, Scientific, and Technical Services
55 Management of Companies and Enterprises
56 Administrative and Support and Waste Management and Remediation Services
61 Educational Services
62 Health Care and Social Assistance
71 Arts, Entertainment, and Recreation
72 Accommodation and Food Services
81 Other Services (except Public Administration)
92 Public Administration