This is the "Getting Started" page of the "MKT 541: Strategic Marketing" guide.
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MKT 541: Strategic Marketing  

This course guide is for those graduate students enrolled in MKT 541. [Originally created by Marty Branch, Business Librarian]
Last Updated: Nov 10, 2014 URL: Print Guide RSS Updates

Getting Started Print Page


The purpose of this libguide is to provide to those students enrolled in MKT 541 Strategic Marketing with the library resources that are available to them in the Mitchell College of Business Library.  These resources will include print, governmental resources as well as online resources to complete the projects assigned in this course.

The attached documents are a sampling of the resources available (print and online) for those students enrolled Brand Management that you may wish to review or print out and use while perusing the library shelves.

Other Useful Guides

MKT 336: International Marketing
by Vicki Tate - Last Updated Aug 19, 2014
This course guide is designed to assist those students taking International Marketing (MKT 336). [Originally created by Marty Branch, Business Librarian]
2,477 views this year
Gov Docs: Business
by Paula Webb - Last Updated Nov 4, 2014
Government Business Links & Information
232 views this year


There are three podcasts that will be helpful to you in this course.  Those podcasts are:  Brand Management, Web 2.0 and Plagiarism.  Use the link below to sign into iTunes University as you do for your other courses.  My podcasts will be under "Library Resources".



Read the MCOB Business Library Blog for all the latest updates on the library.

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Vicki Tate
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Mobile, AL 36688
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Head, Government Documents/Serials; Federal Depository Librarian

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