Overview
The purpose of this libguide is to provide to those students enrolled in MKT 541 Strategic Marketing with the library resources that are available to them in the Mitchell College of Business Library. These resources will include print, governmental resources as well as online resources to complete the projects assigned in this course.
The attached documents are a sampling of the resources available (print and online) for those students enrolled Brand Management that you may wish to review or print out and use while perusing the library shelves.
Other Useful Guides
- Last Updated May 14, 2013
This course guide is designed to assist those students taking International Marketing (MKT 336).
890 views this year
- Last Updated May 7, 2013
Government Business Links & Information
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Podcasts
There are three podcasts that will be helpful to you in this course. Those podcasts are: Brand Management, Web 2.0 and Plagiarism. Use the link below to sign into iTunes University as you do for your other courses. My podcasts will be under "Library Resources".
- MCOB iTunes UniversityLibrary Resources: Plagiarism, Brand Marketing, Web 2.0.
BizLibNewsBlog
Read the MCOB Business Library Blog for all the latest updates on the library.
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MCOB Business Librarian |
 Marty Branch Subjects: Business Job title: Director and Business Librarian |
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