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MKT 541: Strategic Marketing  

This course guide is for those graduate students enrolled in MKT 541.
Last Updated: Aug 13, 2013 URL: http://libguides.southalabama.edu/mkt541 Print Guide RSS Updates

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Overview

The purpose of this libguide is to provide to those students enrolled in MKT 541 Strategic Marketing with the library resources that are available to them in the Mitchell College of Business Library.  These resources will include print, governmental resources as well as online resources to complete the projects assigned in this course.

The attached documents are a sampling of the resources available (print and online) for those students enrolled Brand Management that you may wish to review or print out and use while perusing the library shelves.

Other Useful Guides

MKT 336: International Marketing
by Marty Branch - Last Updated Jan 14, 2014
This course guide is designed to assist those students taking International Marketing (MKT 336).
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Gov Docs: Business
by Paula Webb - Last Updated Apr 14, 2014
Government Business Links & Information
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Podcasts

There are three podcasts that will be helpful to you in this course.  Those podcasts are:  Brand Management, Web 2.0 and Plagiarism.  Use the link below to sign into iTunes University as you do for your other courses.  My podcasts will be under "Library Resources".

 

BizLibNewsBlog

Read the MCOB Business Library Blog for all the latest updates on the library.

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MCOB Business Librarian

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Marty Branch
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Mitchell College of Business
251-460-7998
BizLibNews Blog
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Subjects:
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Director and Business Librarian
 
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