The purpose of this libguide is to provide to those students enrolled in MKT 541 Strategic Marketing with the library resources that are available to them in the Mitchell College of Business Library. These resources will include print, governmental resources as well as online resources to complete the projects assigned in this course.
The attached documents are a sampling of the resources available (print and online) for those students enrolled Brand Management that you may wish to review or print out and use while perusing the library shelves.
There are three podcasts that will be helpful to you in this course. Those podcasts are: Brand Management, Web 2.0 and Plagiarism. Use the link below to sign into iTunes University as you do for your other courses. My podcasts will be under "Library Resources".
Read the MCOB Business Library Blog for all the latest updates on the library.