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MKT 336: International Marketing  

This course guide is designed to assist those students taking International Marketing (MKT 336). [Originally created by Marty Branch, Business Librarian]
Last Updated: Aug 19, 2014 URL: http://libguides.southalabama.edu/mkt336 Print Guide RSS Updates

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Welcome

Welcome, I hope you find this guide useful as you study marketing and specifically with your studies in International Marketing.  You will find there is a wealth of information and if you need assistance, please come see us in the Mitchell College of Business Library - we love to help!

Course Guide Navigation

Country Demographics/Markets - this page contains useful information and links regarding country and market demographics.

Economic and Statistical Data - this page contains useful information and links on statistical data needed for your international market planning.

Directories - this page contains a listing of directories available to the international marketer.

Law or Legal Issues - this page contains information on legal issues the international marketer needs to consider.

Recommended Books - this page contains recommended reading by the business librarian.

Organizations for the Marketer - this page contains all organizations that might assist the international marketer.

MLA Citation Resources - the page contains an overview of resources to assist you in MLA Citation style.

Help and More - this page is how to reach the library and the business librarian for more specific assistance.

      

    Periodicals

    As you begin to learn more about International Marketing, think of the variety of resources you can use at our library such as periodicals, journals, databases and books.  Here are just a few periodicals that focus on International Marketing and marketing issues or news.  Remember to search our journals listing for any publication you may need as we may carry either in print, bound in Main Library or in databases.  Otherwise, by clicking on the titles below, you will be linked directly to the resource.

    Journal of International Consumer Marketing

    Journal of International Marketing

    Advertising Age - available online and in our databases such as Lexis Nexis Academic (1986-present)

    Barrons's - we carry this in print in the library in our magazine area and keep three months archived.

    BusinessWeek (Bloomberg) - BusinessWeek is now called Bloomberg BusinessWeek.  We carry a print copy in the library and keep one year here; also available in multiple databases in the library such as Business Source Premier.

    Commodity Trade Statistics - United Nations publication.

    Conference Board Record - The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society.

     The Financial Times - also available in several of our databases such as Lexis-Nexis Academic (coverage 1982-present)

    Forbes - also available in several of our databases such as Business Source Premier (coverage 1990-present)

    Fortune - we carry this publication in print in our library and keep one year on hand; also in our databases such as Business Source Premier (coverage 1992-present)

    Industrial Marketing Management - also available in our database Scinece Direct Freedom (coverage 1995-present); Elsevier, Reed Elsevier Group, London

    Investor's Daily

    Journal of Commerce - also available in our database General Reference Center Gold (coverage 2000-present)

    Sales and Marketing Managment - also available in our databases such as Business and Company Resource Center (coverage 1983-2010)

    Trade Finance - also available in our databases such as Business and Company Resource Center (coverage 1999-present)

    Wall Street Journal - available both in print in the library (we keep six months on hand) as well as ProQuest database

     

    Key Databases

    Listed below are a few key databases that will further your marketing research:

    • Business Source Complete (EBSCO)
      Includes trade journals, country economic reports, industry reports and market research reports. Full-text.
    • First Research
      Ensure you have the NAICS (industry classification code) to search in this database for optimum results.
    • LexisNexis Academic
      Database of news, business and legal research.
    • Mergent Online
      Company information from Moody's Manuals and Fact Sheets. A strong resource for company financials, NAICS code assigned to company, industry reports, competitor information.
    • Standard & Poor's NetAdvantage
      Standard & Poor's Netadvantage provides research on companies and industries/sectors.

    Key Indexes

    If you are unsure of the journal you need for your research but have your topic and search terms defined, use an online index which will search or browse academic materials. 

    Business Index ASAP

    Google Scholar

    New York Times Index

    Wall Street Journal Index

     

    Also, there are print index resources available such as this one:

    Business Periodicals Index

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