Overview
The purpose of this libguide is to provide to those students enrolled in Brand Management recommended resources that will assist in researching the various components of the situation analysis: Market Summary, SWOT and Competition.
Other Useful Guides
MKT 336: International Marketing
- Last Updated May 14, 2013
This course guide is designed to assist those students taking International Marketing (MKT 336).
902 views this year
- Last Updated May 14, 2013
This course guide is designed to assist those students taking International Marketing (MKT 336).
902 views this year
Gov Docs: Business
- Last Updated May 7, 2013
Government Business Links & Information
94 views this year
- Last Updated May 7, 2013
Government Business Links & Information
94 views this year
MKT 541: Strategic Marketing
- Last Updated May 14, 2013
This course guide is for those graduate students enrolled in MKT 541.
85 views this year
- Last Updated May 14, 2013
This course guide is for those graduate students enrolled in MKT 541.
85 views this year
Podcasts
There are three podcasts that will be helpful to you in this course. Those podcasts are: Brand Management, Web 2.0 and Plagiarism. Use the link below to sign into iTunes University as you do for your other courses. My podcasts will be under "Library Resources".
- MCOB iTunes UniversityLibrary Resources: Plagiarism, Brand Marketing, Web 2.0.
BizLibNewsBlog
Read the MCOB Business Library Blog for all the latest updates on the library.
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MCOB Business Librarian |
 Marty Branch Subjects: Business Job title: Director and Business Librarian |
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