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MKT 382: Brand Management: Getting Started

Library resources for students in Brand Management at the University of South Alabama. [Originally created by Marty Branch, Business Librarian]


The purpose of this libguide is to provide to those students enrolled in Brand Management recommended resources that will assist in researching the various components of the situation analysis:  Market Summary, SWOT and Competition.

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Amia Baker
MCOB Library
University of South Alabama
5811 USA Drive South, Room 240H MLRC
Mobile, AL 36688
(251) 460-7998