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MKT 382: Brand Management: Getting Started

Library resources for students in Brand Management at the University of South Alabama. [Originally created by Marty Branch, Business Librarian]


The purpose of this libguide is to provide to those students enrolled in Brand Management recommended resources that will assist in researching the various components of the situation analysis:  Market Summary, SWOT and Competition.

Other Useful Guides


There are three podcasts that will be helpful to you in this course.  Those podcasts are:  Brand Management, Web 2.0 and Plagiarism.  Use the link below to sign into iTunes University as you do for your other courses.  My podcasts will be under "Library Resources".


Read the MCOB Business Library Blog for all the latest updates on the library.


My Profile

Amia Baker
MCOB Library
University of South Alabama
5811 USA Drive South, Room 118 MLRC
Mobile, AL 36688
(251) 460-7998
Website / Blog Page