This is the "Getting Started" page of the "MKT 382: Brand Management" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

MKT 382: Brand Management  

Library resources for students in Brand Management at the University of South Alabama. [Originally created by Marty Branch, Business Librarian]
Last Updated: Aug 19, 2014 URL: http://libguides.southalabama.edu/mkt382 Print Guide RSS Updates

Getting Started Print Page
  Search: 
 
 

Overview

The purpose of this libguide is to provide to those students enrolled in Brand Management recommended resources that will assist in researching the various components of the situation analysis:  Market Summary, SWOT and Competition.

Other Useful Guides

MKT 336: International Marketing
by Vicki Tate - Last Updated Aug 19, 2014
This course guide is designed to assist those students taking International Marketing (MKT 336). [Originally created by Marty Branch, Business Librarian]
2,451 views this year
Gov Docs: Business
by Paula Webb - Last Updated Nov 4, 2014
Government Business Links & Information
231 views this year
MKT 541: Strategic Marketing
by Vicki Tate - Last Updated Nov 10, 2014
This course guide is for those graduate students enrolled in MKT 541. [Originally created by Marty Branch, Business Librarian]
263 views this year

Podcasts

There are three podcasts that will be helpful to you in this course.  Those podcasts are:  Brand Management, Web 2.0 and Plagiarism.  Use the link below to sign into iTunes University as you do for your other courses.  My podcasts will be under "Library Resources".

 

BizLibNewsBlog

Read the MCOB Business Library Blog for all the latest updates on the library.

Loading Loading...
blank padding

My Profile

Profile Image
Vicki Tate
Contact Info
Marx Library RM 222
University of South Alabama
5901 USA Dr. N.
Mobile, AL 36688
251-460-7024
Send Email
Job title:
Head, Government Documents/Serials; Federal Depository Librarian
 
Description

Loading  Loading...

Tip