The purpose of this libguide is to provide to those students enrolled in Brand Management recommended resources that will assist in researching the various components of the situation analysis: Market Summary, SWOT and Competition.
Other Useful Guides
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This course guide is designed to assist those students taking International Marketing (MKT 336).
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Government Business Links & Information
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This course guide is for those graduate students enrolled in MKT 541.
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There are three podcasts that will be helpful to you in this course. Those podcasts are: Brand Management, Web 2.0 and Plagiarism. Use the link below to sign into iTunes University as you do for your other courses. My podcasts will be under "Library Resources".
Read the MCOB Business Library Blog for all the latest updates on the library.