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MKT 382: Brand Management  

Library resources for students in Brand Management at the University of South Alabama.
Last Updated: May 14, 2013 URL: http://libguides.southalabama.edu/mkt382 Print Guide RSS Updates

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Overview

The purpose of this libguide is to provide to those students enrolled in Brand Management recommended resources that will assist in researching the various components of the situation analysis:  Market Summary, SWOT and Competition.

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Podcasts

There are three podcasts that will be helpful to you in this course.  Those podcasts are:  Brand Management, Web 2.0 and Plagiarism.  Use the link below to sign into iTunes University as you do for your other courses.  My podcasts will be under "Library Resources".

 

BizLibNewsBlog

Read the MCOB Business Library Blog for all the latest updates on the library.

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MCOB Business Librarian

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Marty Branch
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Mitchell College of Business
251-460-7998
BizLibNews Blog
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Subjects:
Business
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Director and Business Librarian
 
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