This is the "Getting Started" page of the "MKT 382: Brand Management" guide.
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MKT 382: Brand Management  

Library resources for students in Brand Management at the University of South Alabama.
Last Updated: Jun 11, 2014 URL: Print Guide RSS Updates

Getting Started Print Page


The purpose of this libguide is to provide to those students enrolled in Brand Management recommended resources that will assist in researching the various components of the situation analysis:  Market Summary, SWOT and Competition.

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There are three podcasts that will be helpful to you in this course.  Those podcasts are:  Brand Management, Web 2.0 and Plagiarism.  Use the link below to sign into iTunes University as you do for your other courses.  My podcasts will be under "Library Resources".



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MCOB Business Librarian

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Marty Branch
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Mitchell College of Business
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Director and Business Librarian

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