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MKT 541: Strategic Marketing: Getting Started

This course guide is for those graduate students enrolled in MKT 541. [Originally created by Marty Branch, Business Librarian]


The purpose of this libguide is to provide to those students enrolled in MKT 541 Strategic Marketing with the library resources that are available to them in the Mitchell College of Business Library.  These resources will include print, governmental resources as well as online resources to complete the projects assigned in this course.

The attached documents are a sampling of the resources available (print and online) for those students enrolled Brand Management that you may wish to review or print out and use while perusing the library shelves.

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Amia Baker
MCOB Library
University of South Alabama
5811 USA Drive South, Room 240H MLRC
Mobile, AL 36688
(251) 460-7998
Subjects: Business