LibGuides at USA: MKT 541: Strategic Marketing: Finding Articles

Recommended Magazines

Here are a few recommendations of our serials which will be excellent reading for your research in brand management:

Bloomberg Business Week
Formerly BusinessWeek now called Bloomberg Business Week. We can access 1984 to present online but we carry the past 12 months in print in the MCOB Library Magazine Section.
The Economist
The current year print version is located in the MCOB Magazine Shelves with prior years bound and shelved at the Main Library. Use SouthCAT and search on 'The Economist' to locate those copies. Otherwise online available 1990-present.
Fortune
Fortune Magazine (1984-present) with current year maintained in the MCOB Magazine Shelves.

Harvard Business Review
Link to journal in Business Source Complete database. Includes the entire publication from 1922-present. Library also has print volumes back to 1962.
Journal of Consumer Research
Electronic access 1974 to present.
Journal of Consumer Marketing
Electronic access 1984-present.
Journal of Product and Brand Management
Available in the Emerald database from 1992 to present.
Marketing
Lexis Nexis is one of several of our databases that cover this journal. By using this link, you are directed to the 'power search' function of this database and the Journal of Marketing is already added to your search terms.
McKinsey Quarterly
Can be searched using Business Source Premier.
MIT Sloan Management Review
Search on 'Sloan Management Review' in SouthCAT to find electronic access availability by year/database. Current year is filed in the MCOB Magazine Shelves.

By seaching the 'Proquest Newspaper' database, you will find many major newspapers available. Here are a few direct links to the more notable:

Barron's
Current print copies maintained in the MCOB Magazine shelves.
New York Times
Direct link to the NY Times Business Section online.
Wall Street Journal
Daily print copy is kept in the MCOB Magazine shelves with six months of back print available as well.