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MKT 336: International Marketing: Getting Started

This course guide is designed to assist those students taking International Marketing (MKT 336). [Originally created by Marty Branch, Business Librarian]


Welcome, I hope you find this guide useful as you study marketing and specifically with your studies in International Marketing.  You will find there is a wealth of information and if you need assistance, please come see us in the Mitchell College of Business Library - we love to help!

Top Resources

There are two very good resources that I want to highlight first:


The CIA World Factbook 

provides users with an excellent concise country overview (map. introduction, geography, people, economy, communications, transportation, military and transnational issues). You can either lookup by country or use the "Country Comparisons" link to search by variable.


World Development Indicators

The primary World Bank collection of development indicators, compiled from officially-recognized international sources. It presents the most current and accurate global development data available, and includes national, regional and global estimates

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Amia Baker
MCOB Library
University of South Alabama
5811 USA Drive South, Room 240H MLRC
Mobile, AL 36688
(251) 460-7998
Subjects: Business