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MKT 382: Brand Management: MLA Style

Library resources for students in Brand Management at the University of South Alabama. [Originally created by Marty Branch, Business Librarian]

About References

"The references of your paper are the foundation on which your work is built. They provide the scientific background that justifies the research you have undertaken and the methods you have used. They provide the context in which your research should be interpreted. They should not be collected as an afterthought when your research project is complete. A literature search and reading of the relevant references should be the starting points of any research project."
- Howell, Simon. "References." How to write a paper. Ed. George M. Hall. 3rd ed. London: BMJ Books, 2003. 51.

Academic Integrity

"As a community of students and scholars, The University strives to set and maintain the highest standards of academic integrity. All members of the university community are expected to exhibit honesty and competence in academic work. This responsibility can be met only through earnest and continuing good faith effort on the part of all students and faculty."

The Lowdown, "Student Academic Conduct Policy"

Guide Author

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Ellen Wilson
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Marx Library 420
5901 USA Drive North
Mobile, AL 36688

MLA Style Manual

MLA Guides on the Web

MLA Examples - Books

MLA, 8th edition


Takahashi, Shin. The Manga Guide to Statistics. No Starch Press, 2009. 

Book chapter in an anthology, reference, or collection:

Vessey, David. "Hey-diddley-ho, Neighboreenos: Ned Flanders and Neighborly Love." The Simpsons and Philosophy,
      edited by William Irwin, Mark T. Conrad, and Aeon J. Skoble, Open Court, 2001, pp. 202-214.

MLA Examples - Periodicals

MLA, 8th edition

Journal article - from print journal:

Mabry, Rick, and Paul Deiermann. "Of Cheese and Crust: A Proof of the Pizza Conjecture and Other Tasty
      Results." American Mathematical Monthly, 116, 5, 2009, pp. 423-438.

Journal article - from online database:

Shepherd, Laura, and Adam Kuczynski. "The Use of Emotive Imagery and Behavioral Techniques for a
      10-Year-Old Boy's Nocturnal Fear of Ghosts and Zombies." Clinical Case Studies, vol. 8, no. 2, 2009,
      pp. 99-112. Sage Journals Online, doi: 10.1177/1534650108329664. Accessed 13 Feb. 2017.

Magazine article:

Reyes, Paul. "Paradise Swamped: The Boom and Bust of the Middle-Class Dream." Harper's Magazine, Aug. 2010, pp. 39-48. 

Newspaper article:

Itzkoff, Dave. "Banned TV Episode Has Its Day on DVD." New York Times, 20 July 2010, late ed., p. C1+.

MLA Examples - Websites

MLA 8th edition

Entire Website:

The Purdue OWL Family of Sites. The Writing Lab and OWL at Purdue and Purdue University,
       2008, Accessed 23 Apr. 2008.

Document from a Website (5.6.2):

Russell, Tony et al. "MLA Works Cited: Electronic Sources (Web Publications)." Purdue
     OWL, Accessed 13 Feb. 2017.