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MKT 541: Strategic Marketing: eBook Reference Material

This course guide is for those graduate students enrolled in MKT 541. [Originally created by Marty Branch, Business Librarian]

Reference eBooks Brand Marketing

Search for these titles in SouthCAT to locate these market research books to download.  We also have a few of these titles in print in the MCOB Reference Section:

Casinos, Wagering and Gambling Market Research

Consumer Behavior Market Research

Sports Marketing Market Research

Tourism and Travel Market Research

Entertainment, Media and Advertising Market Research Handbook

Healthcare Business Market Research

Restaurant, Food and Beverage Market Research

Retail Business Market Research

Leisure Market Research

These titles have statistical data for research as well as a wealth of information on resources for more information.