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MKT 541: Strategic Marketing: Statistics

This course guide is for those graduate students enrolled in MKT 541. [Originally created by Marty Branch, Business Librarian]

Statistical Abstract of the U.S.

The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.

Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web.

Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations.

Library Databases

Print Resources

This is a print series that many find useful in gathering statistical data.

These are books that are located in the reference section of the Mitchell College of Business Library:

A to Z Guide to American Consumers: quick links to free demographics (MCOB 3505.R867 2008)

Almanac of Business and Industrial Financial Ratios by Troy (HF5681.R25 T68 2011)

RMA Annual Statement Studies (MCOB Reference HF5681.B2 R6 2010/2011)

Encyclopedia of Consumers Brands (MCOB Reference HF 5415.3.ES27 1994)

Consumer Behavior (MCOB Reference HF 5415.33.U6 C66 2009)

Who's Buying Series:

By Age (MCOB Reference HF 5415.33.U6 W45)

Alcholic and Non-Alcoholic Beverages (MCOB Reference HD 9348.U5 W46)

Apparel (MCOB Reference HD 9940.U6 W46)

Entertainment (MCOB Reference GV 53 W46)

Groceries (MCOB Reference HD 9321.4.W46)

Healthcare (RA 410.53.W48)

Household Furnishing, Services and Supplies (MCOB Reference HD 9773.A1 W46)

Information and Consumer Electronics (MCOB Reference HE 7601.W46)

Pets (MCOB Reference SF 414.7.W46)

By Race and Hispanic Origin (MCOB Reference 5415.33.u6 W46)

Restaurant and Carryout (MCOB Reference TX 945.W46)

Transportation (MCOB Reference 9710.U52.W54)

Travel (MCOB Reference GA55.U6.W46)