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MKT 544: Global Environment of Business: Country Analysis

This guide is to assist the students in MKT 544 Country Analysis assignment. [Originally created by Marty Branch, Business Librarian]

Country Analysis Overview

This page is to assist the student in the group project for analyzing a country with valid or credible research resources.

Recommended Reading

MCOB Library maintains a full year of leading business serials (magazines and newspapers) for up to one year.  You can also find many of these same resources in our databases as well.  These magazines are maintained in the Library Magazine and Newspaper stacks:

Wall Street Journal

The Economist


Bloomberg Newsweek

PEST Analysis Data Inputs Chart

This is a basic chart for the student to begin organizing their data gathering. As in all research, there are more resources that might be specific to a given country.

External Resources

Library Business Databases

A selection of a few of the library databases to assist your country analysis and research.

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Amia Baker
MCOB Library
University of South Alabama
5811 USA Drive South, Room 240H MLRC
Mobile, AL 36688
(251) 460-7998
Subjects: Business