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MKT 385: Services Marketing: Overview

This guide is to assist those students enrolled in MKT 385 Services Marketing.

Overview

This guide is to assist those students enrolled in MKT 385 Services Marketing with those library resources available to complete various assignments as outlined in the course syllabus.

Services Marketing

What is Services Marketing?  Which industries are included in Services Marketing?

Salem Press encyclopedia article describing services marketing.

Primary, Secondary, Tertiary Industries

Brittanica Online has a description of primary, secondary and tertiary industries

Industry Codes

When researching industries and gathering data, you need to know NAICS Codes.  This stands for the North American Industrial Classification System.  The government uses these codes to gather and report data on industries.  A lot of business databases also use these codes.  Primary industries are listed first, then secondary (manufacturing) industries and finally, tertiary or services industries are listed.  

 

2017 NAICS

The following table provides detailed information on the structure of NAICS.  Source: https://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2017

Sector Description
11 Agriculture, Forestry, Fishing and Hunting
21 Mining, Quarrying, and Oil and Gas Extraction
22 Utilities
23 Construction
31-33 Manufacturing
42 Wholesale Trade
44-45 Retail Trade
48-49 Transportation and Warehousing
51 Information
52 Finance and Insurance
53 Real Estate and Rental and Leasing
54 Professional, Scientific, and Technical Services
55 Management of Companies and Enterprises
56 Administrative and Support and Waste Management and Remediation Services
61 Educational Services
62 Health Care and Social Assistance
71 Arts, Entertainment, and Recreation
72 Accommodation and Food Services
81 Other Services (except Public Administration)
92 Public Administration

United States Data

Economic Census at data.census.gov - This is the most detailed information we have on the U.S. economy from any source and it is free for anyone to use. The Economic Census is taken every 5 years in years that end in 2 and 7.  The most recent census with some data available is from 2017. As of Spring 2020, data is available for U.S. industries at the very broad 2-digit sector level down to the very detailed 6-digit NAICS level. However, the Census Bureau is still analyzing all the geographic data that will eventually allow viewing the economic data by State, Metro area, County, and Place. Right now, data is available for about half the U.S. States (Alabama is not available yet).    

To get data for all sectors of industries in the United States (including Service Sectors)

  • Go to data.census.gov
  • Type "Economic Census" in the search box. 
  • Look at the first Table- All Sectors: Summary Statistics for the U.S., States and Selected Geographies: 2017.  This will give you the number of establishments, the value of sales, annual payroll, and number of employees for broad sectors of the U.S. economy, including the Service sectors.  
  • Note that several of the columns report data in $1,000 of dollars, so you'll need to add 3 zeroes to the end of the number to get the actual dollar value.  

Regional and State Data

Regional Economic Analysis Project - Data comes from the U.S. Bureau of Economic Analysis.  Pay close attention to the Industry Structure and Performance section.  Use the Analysis Options Menu that pops up on the right side of the page.  Find data for States or for BEA Regions (Southeast).

State Data

University of Alabama Center for Business and Economic Research - They gather and publish data on the economy of Alabama.  Of particular interest is the information on Gross Domestic Product over many years.

County and State Data

U.S. Census at data.census.gov  - Search for County or State data.  As of Spring 2020, not all the State and County data from the 2017 Economic Census has been released. Until that time, the 2012 data is the most recent available. To find the County or State economic data:

  • Go to data.census.gov 
  • Click on "Advanced Search"
  • Click on "Surveys" and select ECN Economic Census of the United States Economic Census Basic Data. That survey will go to the bottom of the page where it says "Selected Filters."  
  • Click on Geography and select either County or State. Select Alabama. If choosing county, put a check in the box beside Mobile County. (make sure that it moves the name of the county to the bottom of the page in "Selected Filters." You may need to do this a couple of times to get it to work.
  • Click the "Search" box in the bottom right corner. 
  • This will give you a table called "All sectors: Geographic Area Series: Economy-Wide Key Statistics: 2012"  It should include all the sector level (2 Digit NAICS Code) information for Mobile County as of the 2012 Economic Census. This will include number of establishments, the value of sales, annual payroll, and number of employees.
  • Note that several of the columns report data in $1,000 of dollars, so you'll need to add 3 zeroes to the end of the number to get the actual dollar amount.