This guide is to assist those students enrolled in MKT 385 Services Marketing with those library resources available to complete various assignments as outlined in the course syllabus.
When researching industries and gathering data, you need to know NAICS Codes. This stands for the North American Industrial Classification System. The government uses these codes to gather and report data on industries. A lot of business databases also use these codes. Primary industries are listed first, then secondary (manufacturing) industries and finally, tertiary or services industries are listed.
The following table provides detailed information on the structure of NAICS. Source: https://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2017
|11||Agriculture, Forestry, Fishing and Hunting|
|21||Mining, Quarrying, and Oil and Gas Extraction|
|48-49||Transportation and Warehousing|
|52||Finance and Insurance|
|53||Real Estate and Rental and Leasing|
|54||Professional, Scientific, and Technical Services|
|55||Management of Companies and Enterprises|
|56||Administrative and Support and Waste Management and Remediation Services|
|62||Health Care and Social Assistance|
|71||Arts, Entertainment, and Recreation|
|72||Accommodation and Food Services|
|81||Other Services (except Public Administration)|
Economic Census at data.census.gov - This is the most detailed information we have on the U.S. economy from any source and it is free for anyone to use. The Economic Census is taken every 5 years in years that end in 2 and 7. The most recent census with some data available is from 2017. As of Spring 2020, data is available for U.S. industries at the very broad 2-digit sector level down to the very detailed 6-digit NAICS level. However, the Census Bureau is still analyzing all the geographic data that will eventually allow viewing the economic data by State, Metro area, County, and Place. Right now, data is available for about half the U.S. States (Alabama is not available yet).
To get data for all sectors of industries in the United States (including Service Sectors)
Regional Economic Analysis Project - Data comes from the U.S. Bureau of Economic Analysis. Pay close attention to the Industry Structure and Performance section. Use the Analysis Options Menu that pops up on the right side of the page. Find data for States or for BEA Regions (Southeast).
University of Alabama Center for Business and Economic Research - They gather and publish data on the economy of Alabama. Of particular interest is the information on Gross Domestic Product over many years.
U.S. Census at data.census.gov - Search for County or State data. As of Spring 2020, not all the State and County data from the 2017 Economic Census has been released. Until that time, the 2012 data is the most recent available. To find the County or State economic data: