This course provides students with a comprehensive introduction to the many entities that make up the hospitality industry, such as hotels, restaurants, clubs, cruise lines, and casino hotels. Students will learn about hospitality careers, the importance of service, and how hotels and restaurants are organized, as well as an overview of today's hot issues, including ethical challenges and management concerns.
SWOT Analysis reports can be found in these databases provided the company is publicly held. If not publicly held, find a competitor of the company that is publicly held and by reviewing the competitor's SWOT Analysis, you can learn about the external environment the companies in this industry face (Opportunities and Threats):
Morningstar (available only in LRC/Financial Labs)
These databases will be invaluable as you search for articles and information for your marketing plan: