Skip to Main Content

CA 224: Introduction to Strategic Communication: Example Topic / Search Term Generation

This guide is in support of CA 224 at the University of South Alabama.

Example Topic / Search Term Generation

What publicity strategies were used following the BP oil spill?

Keyword

Synonym

General

Specific

BP oil spill

Deepwater Horizon oil spill

Gulf of Mexico oil spill

Oil spill

Macondo blowout

publicity

Public relations

Media coverage

News coverage

Risk communication

Crisis communication