Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

CA 224: Introduction to Strategic Communication: Example Topic / Search Term Generation

This guide is in support of CA 224 at the University of South Alabama.

Example Topic / Search Term Generation

What publicity strategies were used following the BP oil spill?

Keyword

Synonym

General

Specific

BP oil spill

Deepwater Horizon oil spill

Gulf of Mexico oil spill

Oil spill

Macondo blowout

publicity

Public relations

Media coverage

News coverage

Risk communication

Crisis communication