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MKT 385: Services Marketing: APA Citation Style

This guide is to assist those students enrolled in MKT 385 Services Marketing.


Zotero is a free citation management program. Enter the information for each source, and it will format the in-text citation and References list according to different styles (APA, MLA, etc.)

Word References Feature

Microsoft Word - look under the 'References' tab at the top of the screen. Use the menu options in the Citations & Bibliography section. Choose "APA" from the drop-down menu next to "style". Use the "Insert Citation" and "Add New Source" features to include in-text citations. Click on the Bibliography drop-down menu and select References to add the References at the end of the paper. 

Style Manuals

We have print copies of the Publication Manual of the American Psychological Association (also known as the APA Style Manual) in the MCOB Reference Section and at the MCOB desk. The call number is BF 76.7 .P83 2020.