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BUS 150: Introduction to Business: Marketing Worksheet

This course guide is to assist those students taking the "Introduction to Business Course". [Originally created by Marty Branch, Business Librarian]

Marketing Worksheet Overview

This purpose of this guide is to assist you in completing the marketing worksheet (advertisement) assignment.  A great way to start is to watch ads on TV, listen on the radio, scan magazines or even watch UTube.  Pick several that peak your interest and use the library resources to learn more how the advertising industry impacts a company's advertising approach. 

Since we are a business library, we have an extension collection on advertising. If you need assistance, come see us at the front desk and we will be happy to assist you!

Databases

These databases will include a variety of marketing information.  Search using the term 'advertising' or truncate "advertis*" to locate information specific to your topic and advertising.

Marketing Strategies

 As you think about marketing strategies for this project, do keep social media in mind.  Many companies are using blogs, Twitter, Facebook and other social media tactics to reach their market consumers.  More often than not, you will find these social media icons on the company's website.

If you are new to this topic, here are a few books I recommend you review: