Students must choose one of the companies listed below during Fall 2018.
Using the company's website is a good way to gather information from the company's perspective. You will be able to gather information for the SWOT Analysis through the company's Annual Reports (particularly the CEO letter), news releases, etc. Further, reading through the Investor Relations page prepares you to search the various business databases with appropriate search terms. The 10-K reports are also filed here so you can learn more about the companies' weaknesses, strengths and opportunities.