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CA 470: Audience Dynamics: Finding Full Text Articles

Audience Dynamics explores how audience dynamics (attitudes, feelings, beliefs, experiences, values, needs, and behavior) influence message development in public relations and advertising campaigns.

Finding Full Text in an EBSCO Database

To find full text articles in a database, first do a search. (Note: this guide shows an EBSCO database, but the general steps for locating full-text articles will be similar in most databases.)

 

If full text is available within the database, it will be listed below the result in the results list. You may see it in PDF or HTML format.

 

If full text is not an option below the result, use the Check for Full Text button.

 

This will open a new browser window which will tell you if the article's full text is available elsewhere. You are looking for a link that says View this article. Click this link.

screenshot of link resolver

 

You should be taken to the full text of the article in another database. In this case, it is in ScienceDirect.