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CA 470: Audience Dynamics: Web Resources

Audience Dynamics explores how audience dynamics (attitudes, feelings, beliefs, experiences, values, needs, and behavior) influence message development in public relations and advertising campaigns.

Polls and Public Opinions

Social Media Lessons from America's Biggest Company

This podcast features an interview with the Senior Director of Digital Communications for Walmart.  

David Puttnam: Does the media have a "duty of care"?