Skip to Main Content

CA 470: Audience Dynamics: E-Books

Audience Dynamics explores how audience dynamics (attitudes, feelings, beliefs, experiences, values, needs, and behavior) influence message development in public relations and advertising campaigns.

Handbooks and Guides

Soundbitten by Sarah Sobieraj
ISBN: 0814741371
Publication Date: 2011-06-13
What Were They Thinking? by Steve Adubato
ISBN: 0813543614
Publication Date: 2008-08-27
The Public Relations Handbook by Alison Theaker
ISBN: 0415598133
History of Participatory Media by Anders Ekström (Editor); Frans Lundgren (Editor); Per Wisselgren (Editor); Solveig Julich (Editor)
ISBN: 9780415880688
Publication Date: 2010-11-02
Technologies of History by Steve F. Anderson
ISBN: 1611680034
Publication Date: 2011-04-12
The Media Handbook by Helen E. Katz
ISBN: 0415873541
Publication Date: 2010-06-09

Chip Kidd: Designing Books Is No Laughing Matter

Encyclopedias and Dictionaries

Encyclopedia of New Media by Steve Jones (Editor)
ISBN: 0761923829
Publication Date: 2002-12-10
Dictionary of Media Studies by A & C Black Publishers Ltd Staff (Created by); Paul Roseby; Jane Russell
ISBN: 9780713675931
Publication Date: 2006-02-14
From Talking Drums to the Internet by Robert Gardner; Dennis Shortelle
ISBN: 0874368324
Publication Date: 1997-11-01