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MGT 345: Creativity and Innovation: Industry Analysis

This guide is to assist those students enrolled in MGT 345. [Originally created by Marty Branch, Business Librarian]

Start with the Government

I usually recommend when doing industry research that you start by finding out what classification number the U.S. Government has assigned to that industry. They collect a lot of data about industries and make it available for free to everyone.


  • North American Industrial Classification System (NAICS)  
    This is the classification system used by the U.S. Government. Use the Search box on the left to enter in a keyword or two about your industry to find out how they classify it. You will get anywhere from a two-digit (very general) to a six-digit (very specific) classification number. Write this number down. You can use it to search other government sites and business databases to find info on your industry!
  • U.S. Economic Census    
    Taken every 5 years, the Economic Census tries to count all the businesses in the U.S. and gather other data about them so we get a sense of how our economy changes. It includes info such as total revenues for an industry, employment, geographic distribution of companies in an industry, etc.

Library Databases

In recommended order, here are the databases available to assist you in industry research: