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MKT 541: Strategic Marketing: Finding Articles

This course guide is for those graduate students enrolled in MKT 541. [Originally created by Marty Branch, Business Librarian]

Recommended Magazines

Here are a few recommendations of our serials which will be excellent reading for your research in brand management:

 

Recommended Journals

Recommended Newspapers

By seaching the 'Proquest Newspaper' database, you will find many major newspapers available.  Here are a few direct links to the more notable: