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MKT 336: International Marketing: Country Demographics/New Markets

This course guide is designed to assist those students taking International Marketing (MKT 336). [Originally created by Marty Branch, Business Librarian]

Videos- Doing Business in . . . .

Online Resources

From the Library of Congress, The Country Studies Series presents a description and analysis of the historical setting and the social, economic, political, and national security systems and institutions of countries throughout the world:

The Country Studies


The Global Entrepreneurship Monitor (GEM) is a not-for-profit academic research consortium that has as its goal making high quality information on global entrepreneurial activity readily available to as wide an audience as possible. GEM is the largest single study of entrepreneurial activity in the world:

http://www.gemconsortium.org/

Top Sources

Aon Corporation

Aon plc (NYSE:AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing services. 

 

Transparency International

Transparency International gives voice to the victims and witnesses of corruption. We work together with governments, businesses and citizens to stop the abuse of power, bribery and secret deals.

 

Doing Business..

The [World Bank] Doing Business project provides objective measures of business regulations for local firms in 189 economies and selected cities at the subnational level.

 

NationMaster

NationMaster, a massive central data source and a handy way to graphically compare nations. NationMaster is a vast compilation of data from such sources as the CIA World Factbook, UN, and OECD. Using the form above, you can generate maps and graphs on all kinds of statistics with ease.

 

Trading Economics 

Trading Economics provides its users with accurate information for 196 countries including historical data for more than 300.000 economic indicators, exchange rates, stock market indexes, government bond yields and commodity prices. Our data is based on official sources, not third party data providers, and our facts are regularly checked for inconsistencies. TradingEconomics.com has received more than 100 million page views from more than 200 countries.

 

WorldLifeExpectancy.com

World Life Expectancy is the latest in a series of Educational Experiences developed by LeDuc Media. The Site’s purpose is to stimulate meaningful research on this important subject through leading Academic Institutions worldwide